History and USP

To provide state-of-the-art insights and education to leaders and NextGen members of wealthy families and their businesses, family offices, philanthropic endeavours and professional advisors around the world Online and F2F educational programs, books, workshops, membership of an organised community and other channels of communication Clients of bespoke services and small, select workshops) are expected to be family leaders and senior FO staff for families as described above, with users to be current senior family leaders, family members of the ‘rising generation’ (aged 35-55) and younger ‘Next Generation (18-35), along with professional family advisors and wealth managers (private bankers, lawyers, tax advisors, etc) Customers would include purchasers of online/group educational activities, books, conferences, articles, webinars, podcasts, and relevant and valuable for wealthy families with a minimum net worth of $10-50 million and up (individuals and families who are e.g. private bank clients).

RFWT (and Strategic Partners) Business Mission

Priority Imperatives and Goals

The pursuit of this purpose will require us to develop and apply leading global expertise in all areas relevant to the design and execution of integrated family wealth and legacy strategy – based upon an exceptional team with truly leading global expertise in all critical disciplines, an effective approach to working with our clients, offering an integrated ‘one stop shop’ to fulfil all of our clients’ essential legacy needs.

We will bring to each engagement the dedication, experience, creativity, discretion and focus on the creation of tangible and enduring results that will enable us to understand and address our clients’ most critical issues, and to work with them to resolve their most significant strategic challenges.

We realise that ‘hope is not a strategy’ and that only informed action with a long term perspective in mind – adopting both best practice from the past and next practice for the future – is likely to preserve true family wealth, financial and non-financial alike, across generations.

Achieving these goals will allow us to become the preferred and trusted partner to selected legacy families, their leaders and rising generation, addressing all aspects of their family enterprise (including the family itself, family wealth and business, family office and philanthropic endeavours), thus allowing us to build

the world’s leading boutique advisory business for ultra-high net worth legacy families and their greater family enterprises.

What Makes Us Different? The Raffles FWT and RLL USP

1. Fully aligned with the family :  We are an independent advisory business dedicated solely to serving selected families and addressing their priority issues; we sit entirely on the family’s side of the table without any potentially distracting conflicts of interest or ambiguous incentives. Although our partners have extensive experience in family wealth management, we do not manage money – and thus can act as an independent advisor fully aligned with the best interests of the family on strategic issues related to family wealth management and the selection of those advisors and managers best suited to support the family to achieve its long-term financial goals consistent with each family’s unique purpose, values, culture and style.

2. An exceptional senior team :  Our senior team is made up of a wide range of strategic partners who are all acknowledged global experts and practitioners in their areas of expertise related to wealthy families; each has deep experience with the issues, challenges and opportunities that substantial financial wealth can bring to a family and its individual members. Many also are members or leaders of legacy families themselves; we thus live the issues we are addressing and can bring an extra shared personal dimension to the issues faced by modern legacy families, their leaders, younger members and trusted advisors.

3. ‘One stop shop’ :  Through our unique business model, we are able to provide a custom-tailored team of proven expert resources capable of addressing all of the individual elements – and the integrated whole – of multi-generational legacy strategy. A carefully selected team can be assembled on a bespoke basis to address, in a manner uniquely crafted for a specific family, their challenges and needs in such areas as family history and culture, family purpose, aspirations and values, governance and leadership, asset structuring, family wealth management, family business strategy, family risk management, conflict avoidance and dispute resolution, cultural change management, philanthropy and social engagement, and the creation or evolution of an expert family office and eco-system worthy of trust.

In addition we take into account the critical ‘soft’ cultural, relationship and communication issues within the family. In addition, these skills can be brought to bear on cross-disciplinary initiatives such as generational transitions, family and business leadership succession, NextGen (and other family member) education and development, and the engagement of all members of the family in supporting a compelling common vision for the future.

4. International coverage and experience,  with decades of experience working in North and South America, the United Kingdom, Western and Eastern Europe, the Middle East, India, Asia and Africa. We operate from core offices in Singapore and London, with operating and strategic partners in the essential cities playing a key role in the world of private wealth and family business.

5. Unique Raffles Legacy Learning :  As a key part of our support to legacy families around the world, we have developed an extensive library of relevant information, examples of global ‘best practices’ from the past and potential ‘next practices’ applicable in a future different from the past in many ways. We also can address costly ‘Bad Practices’ and the ‘Pitfalls of the Past’ necessry to consider to move forward toward the best possible future for the family and its individdual members. Our team can draw from deep experience and many examples from families facing both common and unique challenges, and can provide proven successful approaches to help families and their businesses to build on the strengths of the past, address weaknesses constructively, and provide a roadmap to be able to navigate forward in an ever more complex environment both within, and surrounding, the family.

We have made that knowledge available through a creative mix of bespoke advisory engagements plus in-person educational seminars and workshops led by our stategic partners, offering both hard copy and e-versions of relevant materials (books, articles and examples) – and a creative on-line educational initiative which offers a co-ordinated suite of courses and learning modules covering the full range of issues related to the understanding and preservation of the best of the past and enhancement of the best possible future for the family. Te ‘hard’ and ‘soft’ issues addressed are aimed at reinforcing and enhancing a family’s human, financial, business, philanthropic, social and individual member capital, and all other elements of an enduring family legacy.

This unique approach to education allows our clients and all of their family members to choose what they need to know, how and when they want to invest in their education, and to be able to access important information whenever and wherever they desire.

6. Access to a community of like-minded legacy families :  For many of the most important and complex issues legacy families face, there is no one right answer. The best answers may be informed and inspired by the experiences and insights of others who have faced similar challenges and learned from their successes and failures in similar situations. By providing a structured and entirely confidential families-only approach to the sharing of ideas, information and experiences in international multi-generational fora, both on and offline, families may well be able to develop or refine the best available answers and implement the best possible approaches to the issues they face.

7. State-of-the-art research and analysis relevant to families on all elements of true family wealth :  The community of like-minded families and their members can share information and ideas on an anonymous basis through an in-depth annual research exercise, which addresses family, wealth, business, philanthropic, risk, social and other topics on a detailed basis.

8. Trust, discretion and sensitivity :  Working together on the most important – and often the most sensitive – family matters requires a full understanding of the family and the issues it faces. Those issues and challenges can present both current and future challenges, and can arise from both internal and external factors.

Sharing a full set of perspectives on family and family business matters (ownership, leadership, governance, succession and strategy) requires complete trust in an advisors’ capabilities and assurance of complete confidentiality with regard to the handling and storage of information; in each engagement, all family matters are handled with discretion and sensitivity, and confidential information remains private and protected, assuring that the highest standards of information security and non-disclosure are observed at all times.

9. An approach focused on creating bespoke solutions which create real value :  Whether our client is a first generation entrepreneur looking to turn his or her current financial fortune into a long term family legacy, or a long-established family seeking to refresh its governance, manage a generational transition, ‘prune the family tree’ or work through a priority issue in business strategy or wealth management, our approach to each mandate is always tailored entirely to that unique situation; we listen carefully to understand the full set of family’s issues and bring to bear the most appropriate ‘best practices’ from the past and ‘next practices’ for the future, including the elimination of ‘bad practices’ and avoidance of the ‘pitfalls of the past’ suffered by other families, along with the creative and experiential elements essential to develop a customised approach well suited to the family’s current and future challenges.

10. Clear purpose and metric for success :  In each case we focus constantly on the design and implementation of effective plans and the achievement of positive concrete results, always aware of our own purpose and most important measurement of achievement.

If strategy is defined as ‘the art and science of informed decision-making and action in pursuit of a defined purpose, an overarching vision or set of superordinate goals’, we have a clear and enduring measurement of success for our engagement with each family and individual client and customer:

“We measure our success by our client’s results.”