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Family Business II: Strategy
Once a robust ownership, leadership and governance model is in place, a family business strategy can be established.
Busines strategy is the North Star that provides guidance through new, uncharted and saturated markets alike. Family business opportunities, new or inherited, should be grounded with a sound strategy from which everything else can be built.
Objectives
In second part of this course, you will compare your family business approach to a checklist of common family business advantages and best practices. You will work through three defined phases of strategy development—diagnosis, design and implementation planning—to generate a business strategy tailored to your situation.
Instructors
Mark Daniell, Prof Liechtenstein
- Detailed strategic plan comprised of three phases, each with seven steps:
- Phase I: Diagnosis of the business from internal and external perspectives; option assessment and selection To download, right-click on the link above and select “Save link as…”
- Phase II: Design of the chosen strategy from overarching vision to a detailed operating and organizational plan To download, right-click on the link above and select “Save link as…”
- Phase III: Implementation and value maximization plan for the strategy, with assigned responsibilities, deliverables and actions To download, right-click on the link above and select “Save link as…”
- Corporate Social Responsibility (CSR) Matrix To download, right-click on the link above and select “Save link as…”
Your course progress
Course Modules
Your Own Business History and Objectives
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Analyzing the business and evaluating options: 7 steps
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Designing an effective strategy: 7 steps
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Implementing plans and maximizing value: 7 steps
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Strategic Diversification
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