You must enroll in this course to access course content.

Family Business II: Strategy

Once a robust ownership, leadership and governance model is in place, a family business strategy can be established.

Busines strategy is the North Star that provides guidance through new, uncharted and saturated markets alike. Family business opportunities, new or inherited, should be grounded with a sound strategy from which everything else can be built.

Objectives

In second part of this course, you will compare your family business approach to a checklist of common family business advantages and best practices. You will work through three defined phases of strategy development—diagnosis, design and implementation planning—to generate a business strategy tailored to your situation.

Instructors

Mark Daniell, Prof Liechtenstein

Course Deliverables

Course Documents

Course Deliverables

Course Documents

Your course progress

Enroll

Course Modules

Your Own Business History and Objectives
Analyzing the business and evaluating options: 7 steps
- BUS1101: Three Phases of Strategy
- BUS1102: Three Phases of Strategy Phase I: Diagnostics
- BUS1103: Diagnostic Step 1 – Understanding Your ‘Point of Departure’
- BUS1104: Diagnostic Step 2 – Portfolio Perspective
- BUS1105: Diagnostic Step 3 – Profit Pool Perspective
- BUS1106: Diagnostic Step 4 – Business Dynamics
- BUS1107: Diagnostic Step 5 – Developing Competitor Perspective
- BUS1108: Diagnostic Step 6 – Organizational Assessment
- BUS1109: Diagnostic Step 7 – Evaluating Your Strategic Options
Designing an effective strategy: 7 steps
- BUS1201: Three Phases of Strategy Phase II: The Design Phase
- BUS1202 – Design Step 1 – The Promise: Vision, Mission and Values
- BUS1203: Design Step 2 – Developing Key Levers on Performance and Value
- BUS1204: Design Step 3 – Establishing Priorities and Resource Allocation
- BUS1205: Design Step 4 – Innovation and Creativity
- BUS1206: Design Step 5 – New Organizational Approach
- BUS1207: Design Step 6 – Risk Management
- BUS1208: Design Step 7 – Target Results
Implementing plans and maximizing value: 7 steps
- BUS1301: Three Phases of Strategy Phase III: Implementation
- BUS1302: Implementation Step 1 – Imperatives, Actions and Responsibilities
- BUS1303: Implementation Step 2 – Tactics and Timetable
- BUS1304: Implementation Step 3 – Implementation Team
- BUS1305: Implementation Step 4 – Alignment and Integration
- BUS1306: Implementation Step 5 – Program Control
- BUS1307: Implementation Step 6 – Full Value Capture
- BUS1308: Implementation Step 7 – Leadership and Motivation
Strategic Diversification
- WMA1106: Perspectives on Business and Portfolio Diversification
Preparing for leadership succession and generational transition
- GLS1201: Introduction: Generational Transition and Succession
- GLS1204: Leadership succession
- GLS1202: The Ethical Will
- CRI1201: Fostering an Entrepreneurial Spirit
Educating the Family
- NXG1001: Introduction: NextGen and Family Education
- NXG1002: NextGen Education and Engagement
- NXG1004: Next Generation Learning
- NXG1005: Next Generation Education

Course Information

Estimated Time: 1 week. “It is essential for family leaders to have a long term strategy for their businesses at three levels: ownership, governance and management”

Your Own Business History and Objectives

This section does not have any lessons.

Family Business II: Strategy​

Objectives

Instructors

Course Modules

Course Information

Your Own Business History and Objectives

Analyzing the business and evaluating options: 7 steps

BUS1101: Three Phases of Strategy

BUS1102: Three Phases of Strategy Phase I: Diagnostics

BUS1103: Diagnostic Step 1 – Understanding Your ‘Point of Departure’

BUS1104: Diagnostic Step 2 – Portfolio Perspective

BUS1105: Diagnostic Step 3 – Profit Pool Perspective

BUS1106: Diagnostic Step 4 – Business Dynamics

BUS1107: Diagnostic Step 5 – Developing Competitor Perspective

BUS1108: Diagnostic Step 6 – Organizational Assessment

BUS1109: Diagnostic Step 7 – Evaluating Your Strategic Options

Designing an effective strategy: 7 steps

BUS1201: Three Phases of Strategy Phase II: The Design Phase

BUS1202 – Design Step 1 – The Promise: Vision, Mission and Values

BUS1203: Design Step 2 – Developing Key Levers on Performance and Value

BUS1204: Design Step 3 – Establishing Priorities and Resource Allocation

BUS1205: Design Step 4 – Innovation and Creativity

BUS1206: Design Step 5 – New Organizational Approach

BUS1207: Design Step 6 – Risk Management

BUS1208: Design Step 7 – Target Results

Implementing plans and maximizing value: 7 steps

BUS1301: Three Phases of Strategy Phase III: Implementation

BUS1302: Implementation Step 1 – Imperatives, Actions and Responsibilities

BUS1303: Implementation Step 2 – Tactics and Timetable

BUS1304: Implementation Step 3 – Implementation Team

BUS1305: Implementation Step 4 – Alignment and Integration

BUS1306: Implementation Step 5 – Program Control

BUS1307: Implementation Step 6 – Full Value Capture

BUS1308: Implementation Step 7 – Leadership and Motivation

Strategic Diversification

WMA1106: Perspectives on Business and Portfolio Diversification

Preparing for leadership succession and generational transition

GLS1201: Introduction: Generational Transition and Succession

GLS1204: Leadership succession

GLS1202: The Ethical Will

CRI1201: Fostering an Entrepreneurial Spirit

Educating the Family

NXG1001: Introduction: NextGen and Family Education

NXG1002: NextGen Education and Engagement

NXG1004: Next Generation Learning

NXG1005: Next Generation Education

Family Business II: Strategy