The Elements of Strategy: Fundamental Concepts for Success in the Family Business

‘Hope is Not a Strategy’

– Robinson Jeffers

Overview:

Some families have a substantial portion of their wealth and legacy tied to a family business, or at least influenced by a current or past operating business. If still active, understanding the history, current challenges and future strategy of the company can be essential for the continued success of the entire family enterprise.

This Foundation Course addressing Fundamental Concepts for Success in the Family Business will help you identify and address priority areas that are critical to achieve your short- and medium-term operating and financial targets, and also to realise your aspirations for long term value creation in your business.

Here you can learn the proven principles of successful ownership and leadership of a family business and adapt and apply them as needed in your own unique situation.

The approach taken here raises issues and identifies approaches necessary to achieve the full potential of your family business. The approach taken includes a high level-diagnostic phase, a streamlined strategic design phase and the development of an implementation plan to turn insight into profitable action in the market.

Take the opportunity presented here to design and implement a basic family business strategy yourself, based on a winning approach in key areas, using a proven process and practical content to chart a pathway to success across the board.

In addition to setting out the concepts applicable to success in the family business, this course will provide and a potential streamlined approach to succession planning, generational transitions and the education of your family in essential family business matters.

Instructors:

Prof Heinrich Liechtenstein, Mark Haynes Daniell, Jim Downing