Business Strategy: Improving Results and Increasing Value

This course provides a firm conceptual grounding in the core concepts of business strategy and the possibility to create your own strategy on a step-by-step basis.

That strategy will be captured in a set of clear and simple slides common to all good business strategies, along with the possibility to include additional material you wish to include which is specific to your own business or provides greater depth in particular areas of business strategy and tactics. These additions may include such items as R&D focus, detailed customer segmentation, pricing initiatives, New Business Development plans, technology breakthroughs, compensation plans, specific competitive competitor contra-plans, cost reduction initiatives, and other elements of importance for your business.

Upon completion of this course you will have a deeper understanding of what makes a strategy successful, and a comprehensive strategy for your own business. This state-of-the-art strategy will address both the ‘hard’ and ‘soft’ elements contributing to your successful business strategy – documented and available for use to solicit input, communicate direction and engage all relevant constituencies to support the high level goals and practical tasks required to make the strategy successful.